The latest update of ASA2 (version 1.27.0) introduces support for Amazon’s special offer pricing via the PA API OffersV2. This means affiliate marketers can now display dynamic pricing labels like “Prime Day Deal” or “Lightning Deal” directly within their product boxes – fully automated and API-driven.

What’s New in 1.27.0

• Support for Amazon Special Offer Prices: ASA2 now recognizes deal prices such as “Prime Day Deal”, when provided via the OffersV2 endpoint of the Product Advertising API.
• New Placeholder: {{ OfferDealBadge }}This new placeholder outputs a visual badge if a product is currently part of a special Amazon promotion. For example, if a product is listed as a Lightning Deal, the placeholder will return the appropriate badge markup automatically. Learn more
• Template Update: The managed template “Robust” now supports the new {{ OfferDealBadge }} placeholder, allowing deal badges to be integrated seamlessly into your product display.

Use Case

These improvements are particularly valuable for campaigns tied to high-conversion events like Black Friday, Cyber Monday, or Prime Day. With {{ OfferDealBadge }}, users can highlight real-time deals without manual effort, making the product offers more visually appealing and more likely to convert.

How to Use

To include the new badge in your custom templates, simply add the placeholder where you want the badge to appear:

{{ OfferDealBadge }}

If no deal is active, the placeholder will output nothing, so there’s no need for additional logic or conditional checks.

Compatibility

This update is backward compatible. If you’re using the managed “Robust” template, no further action is required – badges will appear automatically when applicable. Support for the other managed templates will follow soon.

Summary

ASA2 1.27.0 adds subtle but useful enhancements that help you make the most of temporary Amazon promotions. With minimal setup, your affiliate content becomes more responsive to live pricing events – and better aligned with buyer attention during deal-heavy periods.

As always, we recommend updating to the latest version to benefit from full API compatibility and to stay current with platform improvements.